Top 35 Agency Tools & Software (SEO, PM, SMM, and More)

Top 35 Agency Tools & Software (SEO, PM, SMM, and More)

November 29, 2023
November 29, 2023 admin

Imagine a busy office where people work on projects and meet deadlines. They used to rely on outdated tools like spreadsheets and paper files. But as their projects got more complex, these tools didn’t work well anymore.

They started missing deadlines and needed help communicating. To stay competitive, they knew they needed better tools and software. So, they began looking for new solutions to help them work more efficiently and collaborate better.

This marked the start of their journey to find the right tools in a fast-changing business world.

Join us as we dive into this informative piece through the world of agency tools and software, discovering the keys to unlocking your agency’s extraordinary success.

Two individuals sitting at a table with a laptop.

The Importance of Leveraging Tools in Your Agency

Embracing the right tools and technology is essential for agencies to enhance efficiency, facilitate data-driven decision-making, and improve collaboration.

These tools, such as project management software, analytics platforms, and CRMs, empower agencies to stay adaptable in changing industry dynamics and evolving client demands.

Recognizing the significance of these tools and aligning them with your agency’s specific goals and needs can catalyze growth and success.

Increased efficiency

Efficiency is key for any agency. Tools like project management software, collaboration platforms, and automation tools can streamline tasks, saving time for strategic and creative work. This enables agencies to handle more projects and meet deadlines effortlessly.

Enhanced collaboration

Agencies thrive on teamwork. Collaboration tools, like cloud-based document sharing and communication platforms, unite remote teams, enhancing idea exchange and innovation to boost client satisfaction.

Data-driven decision making

Data-driven decisions transform agencies. Data collection, analysis, and reporting tools reveal insights, enabling strategy refinement, efficient resource allocation, and demonstrating value to clients.

Scalability

Growing agencies face client management challenges. Tools that scale with your business ensure service consistency and adaptability, crucial in the fast-paced digital marketing, advertising, and PR sectors.

Improved client relationships

Client satisfaction is crucial for agencies. Using tools for tracking interactions, project management, and results can foster transparent relationships. Proactive data sharing builds trust, promotes loyalty, and encourages referrals.

A group of people sitting at a table in a coffee shop.

Agency Reporting Tools

Agency reporting tools are the foundation of data-driven decision-making and performance evaluation for agencies, offering the capability to transform raw data into actionable insights.

These tools enable agencies to track key metrics, monitor progress, and communicate effectively with clients, enhancing accountability, trust, and competitiveness in a data-centric business environment.

Databox

 

Databox is a user-friendly reporting tool that empowers agencies to connect various data sources, creating a comprehensive and visually appealing dashboard.

Features:

  • Customizable dashboards
  • Real-time KPI tracking
  • Integration with 70+ data sources

Price:

  • Free: $0/month
  • Starter: $47/month
  • Professional: $135/month
  • Growth: $319/month
  • Premium: $799/month

Pros:

  • User-friendly interface
  • Multi-data source integration

Cons:

  • The steeper learning curve for some users
  • Advanced features come at a higher cost

With Databox, you can start streamlining your data even for free and scale your plan as per needs.

Growth Nirvana

Growth Nirvana is a versatile tool tailored for agencies that focus on growth marketing, which combines various marketing metrics, such as SEO, PPC, and social media analytics, into a single, easy-to-understand report.

Features:

  • Funnel tracking
  • Campaign analysis
  • AI-driven insights

Price: 

  • Starts at $200 per month

Pros:

  • In-depth insights

Cons:

  • Custom pricing may be a drawback for smaller agencies

With Growth Nirvana, you can simplify complex marketing data and get actionable insights to create a data-backed marketing strategy for your agency.

TapAnalytics

TapAnalytics is designed to simplify the complex task of data collection and reporting, which enables agencies to centralize data from multiple platforms, including Google Analytics, social media, and email marketing.

Features:

  • Customizable dashboards
  • Data integration
  • Social media and SEO tracking

Price:

  • Custom quote required

Pros:

  • User-friendly platform

Cons:

  • Limited integrations and data sources

If centralized data analytics is what you need, TapAnalytics is one of the best tools you can opt for.

Megalytic

Megalytic is a robust reporting tool that allows agencies to create fully customizable reports and offers a library of templates that can be tailored to the unique needs of every client.

Features:

  • Custom, branded reports
  • Automated report generation
  • Google Analytics integration

Price: 

  • Basic: $ 39.99/month 
  • Standard: $ 99.99/month 
  • Premium: $ 199.99/month 
  • Enterprise: $ 399.98/month 

Pros:

  • Cost-effective report creation

Cons:

  • Limited direct integrations with other marketing agency tools

If cost efficiency, report creation, and scalability are essential, Megalytic can be exactly what you need.

RavenTools

RavenTools is an all-in-one reporting and SEO analysis platform that simplifies the life of digital agencies. It offers a scope of features, including website audits, competitor analysis, and keyword tracking. 

Features:

  • Keyword ranking tracking
  • Backlink analysis
  • Social media metrics

Price: 

  • Small Biz: $39/month
  • Start: $79/month
  • Grow: $139/month
  • Thrive: $249/month
  • Lead: $399/month

Pros:

  • Comprehensive feature set

Cons:

  • An extensive toolkit may feel overwhelming

RavenTools is an SEO and marketing tool with a range of features. From social media metrics to site audits, you can get everything you need to scale and track your efforts in one place.

Two individuals sitting at a table with laptops.

Best Agency SEO Tools

Search Engine Optimization (SEO) is paramount for agencies, and leveraging the best SEO tools is essential for online success.

These tools, encompassing keyword research, rank tracking, competitor analysis, and technical SEO audits, empower agencies to refine their digital strategies, boost search rankings, increase website traffic, and improve client communication through insightful reporting, ultimately positioning them as leaders in the ever-competitive online landscape.

Ahrefs

Ahrefs is a renowned SEO tool for its comprehensive backlink analysis and keyword research capabilities. It is a go-to choice for agencies looking to enhance their website’s authority and visibility.

Features:

  • Backlink analysis
  • Keyword research
  • Site audit

Price: 

  • Lite: $99/month
  • Standard: $199/month
  • Advanced: $399/month
  • Enterprise: $999/month

Pros:

  • Extensive backlink and keyword data
  • Comprehensive site audit feature

Cons:

  • Higher cost for more advanced plans

From link building to keyword research and competitor analysis, Ahrefs has the most powerful range of features for a marketing agency. It can help you analyze, refine, and execute your SEO strategy effectively.

SEOwind

SEOwind is an all-in-one SEO platform designed to help agencies manage and optimize websites effectively. It provides an extensive array of SEO tools and reporting capabilities.

Features:

  • Keyword tracking
  • Site audit
  • Competitor analysis

Price: 

  • Basic: $49/month
  • Pro: $99/month
  • Agency: $299/month

Pros:

  • A comprehensive set of SEO tools
  • Flexible pricing structure

Cons:

  • Limited backlink analysis compared to some competitors

SurferSEO

SurferSEO is a specialized tool for on-page optimization. It enables agencies to fine-tune content and structure to improve search engine rankings.

Features:

  • Content analysis
  • SERP analysis
  • Keyword research

Price:

  • Essential: $69/month
  • Advanced: $149/month
  • Max: $249/month
  • Enterprise: Custom

Pros:

  • In-depth content optimization guidance
  • Affordable pricing

Cons:

  • Focused on on-page SEO, lacks other SEO functionalities

SurferSEO can increase your chances of ranking on SERPs by optimizing your content as per the current SEO factors.

Google Analytics

Google Analytics is a no-cost web analytics solution offered by Google. It provides insights into website traffic, user behavior, and more, allowing agencies to make data-driven decisions.

Features:

  • Website traffic analysis
  • User behavior tracking
  • Conversion tracking

Price:

  • Free

Pros:

  • Free and widely used
  • In-depth website traffic analysis

Cons:

  • Requires additional tools for comprehensive SEO analysis

Google Analytics is the go-to tool for everything related to website performance or traffic sources. It can give you comprehensive insights to optimize your online presence.

Google Search Console

Google Search Console, another free tool by Google, focuses on how websites appear in Google’s search results. It helps agencies monitor and improve their site’s presence in search.

Features:

  • Search performance data
  • Indexing status
  • Sitemap submission

Price:

  • Free

Pros:

  • Direct insights from Google’s search engine
  • Essential for SEO optimization in Google search

Cons:

  • Limited to Google search data and indexing information

Google Search Console is invaluable for all your SEO and website ranking needs. On top of that, you can use it for absolutely free to understand your traffic and improve rankings.

Three people looking at a laptop.

Email Marketing and CRM Tools

Email marketing and CRM tools are essential in offering businesses a dynamic means to connect with and understand their customers.

The synergy of these tools empowers businesses to create personalized content, nurture leads, and deliver exceptional customer experiences, fostering loyalty, improving operational efficiency, and positioning them for sustained success in the fast-paced world of digital marketing.

GetProspect

GetProspect is an email prospecting and lead-generation tool, enabling businesses to discover and connect with potential customers through email outreach. It streamlines the process of building targeted email lists.

Features:

  • Email list building
  • LinkedIn integration
  • Contact Verification

Price: 

  • Free: $0
  • Starter: $49/month
  • Growth: $99/month
  • Agency: $2,999/month

Pros:

  • Efficient lead generation
  • Integration with LinkedIn for professional networking

Cons:

  • Lacks advanced CRM features

With GetProspect, you can build and enrich a database of your ideal customers for sales and marketing campaigns.

Snov.io

Snov.io is an all-in-one outreach and lead generation platform combining email marketing, CRM, and verification. It’s designed to help businesses engage with their target audience effectively.

Features:

  • Email campaigns
  • CRM tools
  • Email verification

Price:

  • Trial: $0
  • Starter: $30/month
  • Pro: $75/month
  • Managed service: $3999/month

Pros:

  • Versatile tool with multiple functionalities
  • Email verification to ensure data accuracy

Cons:

  • Some users may find the interface complex

Snov.io is one of the most versatile email outreach tools for agencies. It has a variety of solutions, such as email scraping, warm-up, drip campaigns, etc., to increase your outreach campaign’s conversion rates.

Mailshake

Mailshake is a platform designed for email marketing and sales engagement, tailored explicitly for outreach and prospecting purposes. It simplifies sending personalized email campaigns and tracking their performance.

Features:

  • Email outreach campaigns
  • A/B testing
  • Analytics and Reporting

Price: 

  • For ‘Engagement’: 
    • Email outreach ($58 user/month)
    • Sales engagement ($83 user/month)
  • For ‘Data Finder’:
    • Trial: $0
    • Starter: $49/month
    • Pro: $99/month
    • Enterprise: $249/month

Pros:

  • User-friendly interface
  • Powerful analytics and A/B testing

Cons:

  • Focused on email campaigns, limited CRM capabilities

From personalized email campaigns to automated follow-ups and performance tracking, Mailshake is a powerful tool for any sales and marketing team trying to increase their engagement and conversions.

Hunter.io

Hunter.io is primarily an email finder tool that helps you discover email addresses associated with specific domains. It’s a valuable resource for building email lists and for outreach campaigns.

Features:

  • Email finder
  • Domain Search
  • Email verification

Price: 

  • Free: $0
  • Starter: $34/month
  • Growth: $104/month
  • Business: $349/month
  • Enterprise: Custom

Pros:

  • Effective email discovery tool
  • Domain search for comprehensive results

Cons:

  • Limited CRM features

Hunter.io is famous for its extensive database of business contacts, which makes list building a breeze. If outreach campaigns are an essential part of your customer acquisition strategy, consider adding this tool to your tech stack.

HubSpot

HubSpot is a comprehensive CRM and inbound marketing software for agencies encompassing email marketing, sales, and customer support. It’s an all-in-one solution for managing customer relationships.

Features:

  • CRM tools
  • Email marketing
  • Marketing automation

Price: 

  • Professional: $800/mo
  • Enterprise: $3,600/mo

Pros:

  • Robust CRM capabilities
  • Integration with other HubSpot tools

Cons:

  • More extensive features come at a higher cost
  • Steep learning curve 

Hubspot is an all-in-one suit for your marketing, sales, and automation needs. Although incredibly efficient, it comes with a steep learning curve, and your team will need some time plus training to use it properly.

Three people sitting around a table with a laptop.

Agency Billing Software

Agency billing software is a crucial asset for agencies, automating financial processes and streamlining invoicing, payment collection, and expense tracking.

Beyond operational efficiency, it also builds client trust by providing transparent billing statements, fostering client satisfaction, and ultimately positioning the agency for financial stability and success in a competitive business environment.

Hopscotch

Hopscotch is a user-friendly billing and invoicing tool designed for small businesses and agencies. It simplifies the billing process with customizable invoices and expense tracking.

Features:

  • Customizable invoices
  • Expense tracking
  • Time tracking

Price: 

  • Free: $0
  • Pro: $45/month 

Pros:

  • Easy-to-use interface
  • Comprehensive expense and time tracking

Cons:

  • Limited scalability for larger agencies

Managing your billing and finances can be highly time-consuming without a proper invoicing tool. Hopscotch can help you streamline and automate this part of your business with its features.

ProofHub

ProofHub is a multifunctional tool that combines project management and team collaboration capabilities, complemented by invoicing and billing features. It’s an all-in-one solution for agencies, with time tracking and expense management.

Features:

  • Time tracking
  • Expense management
  • Invoicing

Price: 

  • Essential: $45/month
  • Ultimate control: $89/month

Pros:

  • All-in-one project management and billing
  • User-friendly interface

Cons:

  • It may have more features than some agencies need

With ProofHub, you will get a suite of tools to plan and execute your project’s phases. So, if you want to improve your workflows and manage and collaborate with your team, ProofHub might be the right choice.

Xero 

Xero is a cloud-based accounting software popular for its billing and financial management capabilities. It provides tailored invoicing, expense tracking, and financial reporting to suit agencies of varying sizes.

Features:

  • Invoicing
  • Expense tracking
  • Financial reporting

Price: 

  • Early: $7.50/month
  • Growing: $21/month
  • Established: $39/month

Pros:

  • Comprehensive accounting features
  • Scalable for larger agencies

Cons:

  • Pricing may be a bit high for small agencies.

QuickBooks 

QuickBooks is a well-known accounting and financial software, offering functions like invoicing, expense tracking, and financial reporting. It’s suitable for agencies of all sizes.

Features:

  • Invoicing
  • Expense tracking
  • Financial reporting

Price:

  • Simple start: $15/month
  • Essentials: $30/month
  • Plus: $45/month
  • Advanced: $100/month 

Pros:

  • Established and trusted software
  • Scalable for agencies of all sizes

Cons:

  • Some users may find it complex to navigate.

Stripe

Stripe is a payment processing platform offering APIs that enable businesses and agencies to manage online payments and subscriptions. It’s a robust solution for agencies requiring payment integration.

Features:

  • Payment processing
  • Subscription management
  • Financial analytics

Pros:

  • Seamless payment processing
  • Subscription management capabilities
  • Zero monthly charges to use it

Cons:

  • Transaction fees may add up for high-volume businesses.

Stripe is designed for seamless integration and scalability for businesses as well. So, if you want a payment tool that is flexible, reliable, and widely known, you can never go wrong with Stripe.

Two people taking notes from a laptop.

Graphic Design and Creative Tools

Graphic design and creative tools are the indispensable companions of designers and creative professionals, offering a diverse array of software and applications to unleash artistic potential.

From graphic design software to video editing platforms, these tools empower creatives to transform ideas into compelling visual experiences, shape cultural narratives, and communicate messages effectively in today’s visually-driven world, fostering innovation and staying competitive.

Adobe Illustrator

Adobe Illustrator is a top-tier graphic design software designed for creating vector graphics, illustrations, and logos. It’s the go-to tool for creating high-quality visuals.

Features:

  • Vector graphics
  • Illustration tools
  • Extensive design resources

Price: 

  • Illustrator individual: at $22.99 user/month 
  • Creative clouds all apps: $59.99/month

Pros:

  • Industry standard for vector graphics
  • Vast design capabilities

Cons:

  • Requires a subscription, which may be costly for some agencies

Adobe Illustrator is your go-to tool if you want top-tier graphics and visuals and have expert designers on your team.

Canva

Canva is a user-friendly design tool that simplifies graphic design for non-designers. It provides an extensive selection of templates and design components.

Features:

  • Templates for various design projects
  • Drag-and-drop design elements
  • Collaboration features

Price: 

  • Canva free: $0
  • Canva Pro: $14.99 user/month
  • Canva for teams: $29.99/month for 5 users

year total for the first five people

Pros:

  • User-friendly for non-designers
  • Cost-effective with a free plan

Cons:

  • Limited customization for complex designs

Canva is the holy grail for non-designers and many designers as well. It makes the whole process of creating stunning visuals easy and seamless. There is no steep learning curve or excessive charges. It’s delightful to use the tool.

FreePik

FreePik is a platform offering a vast library of free and premium graphics resources, including vector graphics, icons, and photos that can be used in various design projects.

Features:

  • Extensive graphic resources
  • Free and premium options
  • Commercial use rights

Price: 

  • Free: $0
  • Premium monthly: $24/month
  • Premium annually: $12/month
  • Team plan: $22.79  per seat/month for 2 users 

Pros:

  • Rich resource library
  • Commercial use rights on premium content

Cons:

  • Premium content may require individual purchases

With a vast collection of customizable templates, high-quality posters, and illustrations, Freepik is a must-have for anyone who wants to build a vibrant digital presence.

StoryBlocks

StoryBlocks is a subscription-based platform offering a vast library of stock videos, images, and audio for creative projects. It’s suitable for video and multimedia agencies.

Features:

  • Stock videos and images
  • Audio resources
  • Royalty-free licensing

Price: 

  • Basic video: $20/month
  • Unlimited video: $50/month
  • Basic audio: $15/month
  • Unlimited audio: $30/month
  • Unlimited All Access: $65/month

Pros:

  • Rich multimedia resource library
  • Royalty-free licensing

Cons:

  • Limited free content

Looking for a diverse range of royalty-free media to elevate your projects? StoryBlocks’ subscription service can be a cost-effective and creative asset.

Unsplash

Unsplash is a platform offering high-quality, free-to-use images contributed by photographers worldwide. It’s an excellent resource for high-quality visuals at no cost.

Features:

  • Free, high-quality images
  • Diverse image categories
  • No attribution required

Price: 

  • Yearly: $4/month 
  • Monthly: $8/month 

Pros:

  • High-quality free images
  • No attribution required

Cons:

  • Limited to photos, no other design elements

If you are a designer, blogger, or content creator, and you need visually stunning imagery without the cost, Unsplash is for you. It provides an expansive and ever-growing resource of visuals that can enhance any project.

How to use instagram to promote your business.

Agency Project Management Software

Agency project management software is a vital tool that empowers agencies to efficiently plan, execute, and monitor projects while enhancing collaboration, streamlining communication, and providing valuable data-driven insights. 

These tools go beyond task management, fostering transparency, accountability, and client trust, ultimately positioning agencies as efficient, client-focused partners in a competitive business landscape.

HubStaff

HubStaff is a time-tracking and project-management tool designed for remote teams. It helps agencies monitor work hours and productivity.

Features:

  • Time tracking
  • Productivity monitoring
  • Task management

Price: 

  • Free: $0
  • Starter: $4.99/user/month
  • Grow: $7.50/user/month
  • Team: $10/user/month
  • Enterprise: $25/user/month

Pros:

  • Effective time tracking for remote teams
  • Productivity insights

Cons:

  • It may have more features than some agencies need

Especially suited for small and medium businesses, Hubstaff is an easily adaptable and flexible tool for seamless employee management. From the clean dashboard to analytical insights, you will stay on top of your team’s productivity and ensure the best results.

Airtable

Airtable is a versatile tool for project management and collaboration, blending the ease of a spreadsheet with the capabilities of a database, making it suitable for a diverse range of projects.

Features:

  • Customizable databases
  • Collaboration tools
  • Task and project tracking

Price: 

  • Free: $0
  • Team: $20 per seat/month
  • Business: $45 per seat/month

Pros:

  • Highly customizable for various project types
  • User-friendly interface

Cons:

  • May not have advanced project management features

While Airtable seems like a spreadsheet at first glance, its features surpass the looks. Trusted by 80% of the Fortune companies, this nifty tool will solve an array of use cases and offer complete transparency to all the stakeholders.

Asana

Asana is a widely-used tool for project management and team collaboration, streamlining task management, and project tracking for teams. It’s suitable for agencies of all sizes.

Features:

  • Task and project management
  • Collaboration tools
  • Reporting and analytics

Price:

  • Basic: $0
  • Premium: $10.99/month
  • Business: $24.99/month
  • Enterprise: Contact sales

Pros:

  • User-friendly and widely adopted
  • Comprehensive project management features

Cons:

  • Pricing may be high for larger teams

From streamlining remote and on-site teams to extensive integrations, Asana makes project management feel like a breeze. Here, you can manage large initiatives, improve cross-team collaboration, and ensure the holistic security of all your data.

Monday

Monday is a work operating system that simplifies project and workflow management. It offers a variety of project templates to get agencies started quickly.

Features:

  • Customizable workflows
  • Project templates
  • Collaboration and communication tools

Price: 

  • Free: $0
  • Basic: $8 seat/month
  • Standard: $10 seat/month
  • Pro: $16 seat/month
  • Enterprise: Contact team

Pros:

  • Highly customizable workflows
  • Project templates for agency use cases

Cons:

  • It may have a steeper learning curve

Monday is an excellent choice for organizations with no prior experience with project management tools. It’s very intuitive, high-customizable, and offers affordable pricing.

Trello

Trello is a visual project management tool that employs boards, lists, and cards to organize and oversee tasks and projects. It’s suitable for small to medium-sized agencies.

Features:

  • Visual task management
  • Collaboration and sharing
  • Integration with other tools

Price: 

  • Free: $0
  • Standard: $5/user/month
  • Premium: $10/user/month
  • Enterprise: $17.50/user/month

Pros:

  • Simple and visual task management
  • Integration with other tools

Cons:

  • Limited for complex project management needs

One of the best and simplest tools for team collaboration, Trello is an excellent choice for small-scale agencies. The tool’s highlight is its task allocation feature, making it easy to prioritize and collaborate on tasks for quicker completion.

A person sitting at a desk in front of a computer.

Social Media Management Tools for Agencies

Did you know that an average user in the US has a whopping 7.1 social media accounts? And they spend more than 2 hours on social media – daily!

This makes it super important for agencies to stay active on Facebook and other social media platforms.

Social media management tools have become essential for agencies navigating the dynamic digital landscape- especially if you start a social media marketing agency.

These tools offer a centralized platform for managing multiple social media accounts, scheduling posts, analyzing performance, and engaging with audiences effectively.

By streamlining social media marketing tasks and providing data-driven insights, they save time and empower agencies to craft impactful strategies, enhance client relationships, and drive success in the ever-evolving world of social media marketing.

SocialBu 

SocialBu is a social media management platform specifically crafted for agencies, offering the convenience of scheduling posts, handling multiple social media accounts, and tracking engagement, all within a unified interface.

Features:

  • Scheduling and publishing
  • Social media account management
  • Analytics and Reporting

Price: 

  • Standard: $ 15.8/month
  • Super: $ 49.2/month
  • Supreme: $ 165.8/month

Pros:

  • Affordable pricing
  • Robust scheduling and publishing features

Cons:

  • It may lack some advanced analytics features

If you have a smaller budget but still want all the necessary social media tracking features, SocialBu is your tool. Its AI-powered automation ensures your posts get published on time and is easy to set up and use.

Social Champ 

Social Champ is a flexible social media management solution that streamlines content scheduling, recycling, and analytics for agencies. It provides an extensive array of features for effective social media management.

Features:

  • Social media scheduling and recycling
  • Analytics and Reporting
  • Team collaboration

Price: 

  • Free 
  • Champion: $26/month
  • Business: $89/month
  • Agency: Custom

Pros:

  • Recycling of evergreen content
  • Competitive Pricing

Cons:

  • The user interface could potentially be daunting for some individuals.

Social Champ is especially suitable for agencies that run robust social media marketing programs. No matter which platform you publish content on, the tool will ensure alignment and a cohesive brand image across all channels.

SocialBee 

SocialBee focuses on content categories and automated scheduling to keep your agencies’ social media content organized and engaging. It provides a distinct perspective on managing social media.

Features:

  • Content categories
  • Automated scheduling
  • Analytics and Reporting

Price: 

  • Bootstrap: $29/month 
  • Accelerate: $49/month 
  • Pro: $99/month 

Pros:

  • Innovative content categorization
  • Streamlined social media content management

Cons:

  • It may require some time to set up content categories

You can rely on SocialBee to care for your brand on social media. It has a suite of features, such as content creation, scheduling, and audience growth tools, to streamline and maintain active social pages.

Tailwind 

Tailwind is a marketing software primarily for Pinterest and Instagram. It focuses on scheduling and analytics, making it a go-to platform for visual content agencies.

Features:

  • Pinterest and Instagram scheduling
  • Analytics and Reporting
  • Content discovery

Price: 

  • Free: $0
  • Pro: $14.99/month
  • Advanced: $24.99/month
  • Max: $49.99/month

Pros:

  • Specialized for Pinterest and Instagram
  • In-depth visual content analytics

Cons:

  • Limited to specific platforms

If Pinterest and Instagram are the leading platforms you want to leverage, Tailwind offers an intuitive solution to grow your reach and engagement. Although it lacks the vibrancy of other social media platforms, Tailwind makes up for it with its efficiency.

SproutSocial

SproutSocial offers a robust social media management platform encompassing scheduling, engagement tools, and in-depth analytics. It’s a high-end solution for agencies.

Features:

  • Social media scheduling
  • Engagement tools
  • Advanced analytics

Price: 

  • Standard: $249/month 
  • Professional: $399/month 
  • Advanced: $499/month 
  • Enterprise: Contact team

Pros:

  • Advanced features and analytics
  • Excellent for large agencies

Cons:

  • Pricing may be too high for smaller agencies

SproutSocial is the perfect choice for companies with a fast-growing team and big social media initiatives. From scheduling and publishing to detailed analytics, very few tools can match up to SproutSocial’s capabilities.

Want to learn more about how you can set up or scale a profitable marketing agency? Our mentorship programs are created just for you. Whether you’re a newbie or a high-level entrepreneur, our programs can assist you both to reach the next level of your journey faster. Set up a free agency assessment now!

Conclusion

In closing, this guide’s top 35 agency tools and software are indispensable for agencies seeking success in the fast-paced digital landscape.

Regardless of the agency’s specialization, these tools are more than aids; they are catalysts for operational efficiency, increased productivity, and building client trust.

To remain competitive and excel in an ever-changing industry, agencies must embrace and customize these tools, as they are the gateway to innovation and adaptation, ultimately leading to excellence and extraordinary success.

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